SEO

Senior SEO Specialist

April 2, 2024

Remote (Africa, Asia, Middle East)

Full Time

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About Higglo Digital

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional digital experiences.

Job description

The Senior SEO Specialist is responsible for optimizing and improving the online visibility of our company's website and online presence. This includes conducting keyword research, analyzing website traffic and performance, and implementing on-page and off-page optimization techniques. The SEO Specialist will work closely with the marketing team to develop and execute a comprehensive SEO strategy that aligns with our business goals and objectives.

Responsibilities:

Conduct keyword research to identify target keywords and phrases that align with our business goals
Analyze website traffic and performance data to identify areas for improvement
Implement on-page optimization techniques, including title tags, meta descriptions, header tags, and alt tags
Develop and implement off-page optimization techniques, including link building and social media promotion
Monitor and track search engine rankings for target keywords
Collaborate with the marketing team to develop and execute a comprehensive SEO strategy
Stay up-to-date on industry trends and best practices in SEO

Requirements

4+ years of experience in SEO, with a proven track record of improving website traffic and rankings
Fluent in English
Proficiency in keyword research tools such as Google Keyword Planner and Ahrefs
Strong understanding of on-page and off-page optimization techniques
Excellent written and verbal communication skills
Experience using analytics tools such as Google Analytics
Familiarity with content management systems and HTML is a plus

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