Full-service marketing for ABA providers and the software companies that sell to them. One team runs your search, ads, website, and conversion as a single program, measured in new intakes for clinics and demo requests for software.
You’ll talk with Michael Mitrakos,
Higglo’s CEO and head of strategy.
ABA companies we’ve grown
A silent walkthrough. A parent searches “aba therapy near me,” and your center is first in the Google Maps results, marked as accepting Medicaid. They ask an AI assistant which ABA clinics near them take Medicaid, and the answer names your center. Your center’s page says it is in-network, has no waitlist, and offers in-home sessions. They request a callback with their insurance and diagnosis, and the inquiry is routed to the North center’s intake team. An example monthly report then shows inquiries, intakes, and cost per intake for each center. It closes on Higglo’s line, “The ABA marketing agency that fills caseloads and sales pipelines,” and an invitation to get a free growth plan at higglo.io.
Most ABA companies hire one vendor for search, another for ads, and a third for the website, and buyers slip through the gaps between them. We run every stage, from the first search to the intake call or the demo request, and answer for the number at the bottom.
Top of funnel: Awareness
A parent searches “ABA therapy near me.” A clinic owner asks ChatGPT which practice-management software to use. Either way, yours is the name they see first.
We track: Maps rank, search rank, and AI mentions
Middle of funnel: Consideration
Parents open three providers in tabs, and clinic owners shortlist three platforms. Your site answers their questions before they have to ask.
We track: Page visits and form starts
Bottom of funnel: Conversion
One-step forms, call tracking, and routing get each family to the right center, and each software buyer onto a demo, before they contact someone else. For providers, recruiting makes sure there’s a clinician to take the case.
We track: Calls, forms, intakes, and demo requests
What comes out the bottom
Every month you see what came out the bottom and what each one cost, from one team that answers for every stage above.
We work with ABA providers and the companies that sell to them, and nobody else, so authorizations, payer mix, and how a clinic buys software need no explaining.
We’re judged by families who start services and buyers who book a demo, not by traffic, rankings, or impressions.
Every month you see the count and the cost: per intake at each center for providers, per demo request for software companies.
Hire one service or the whole program. Either way, one team owns the plan and reports on the same numbers: inquiries, intakes or demos, and what each one cost.
A Google Business Profile, location page, and steady reviews for every center, so each one shows up in the Maps top three near home.
Parents now ask ChatGPT, Gemini, and Google’s AI answers for providers. We make sure the answer names you.
Search and lead ads for each center, written around the payers you accept, for the markets that need families now.
Fast, HIPAA-conscious sites with a page for every center that answers insurance, waitlist, and first-visit questions.
One-step inquiry forms, call tracking, and routing, so families reach the right center before they call someone else.
Recruiting campaigns for the centers short on clinicians, so new demand has someone to serve it.
One monthly scoreboard with inquiries, intakes, and cost per intake for every location. No traffic charts.
Also:SEO and monthly articlesUX and intake designDigital PRFractional CMO
From a single clinic filling its first caseloads to a PE-backed group opening centers in new states, and the software companies that serve them.
1 to 10 centers
Every center visible in Maps and AI search, ads in the weeks you need families, and an intake path that turns inquiries into first visits.
11 or more centers, often several states
A plan for every market, new-center launches, BCBA and RBT recruiting, and one cost-per-intake scoreboard across every location.
You sell to ABA providers
SEO, AI search, and conversion work that put you in front of clinic owners and clinical directors, and turn that attention into demo requests.
See Motivity and Raven Health, or how the work differs.
Practice-management, data-collection, and billing companies hire us for the reason clinics do. The person you’re trying to reach is the clinic owner or clinical director we market for every day.
Owners and clinical directors look for scheduling, data collection, and billing software by name and by problem. We build the pages and articles that answer those searches.
When an owner asks ChatGPT or Perplexity which ABA software to use, the answer should name you and cite your site.
Comparison pages, clear pricing, and a demo path that doesn’t lose people between the click and the calendar.
For providers: a parent searches late at night, opens three providers in tabs, calls whoever answers, then waits on insurance. Practices lose families at every one of those steps. We work on all five, and we measure the last one.
A parent types “ABA therapy near me that takes Medicaid.”
Where families are lostYour center isn’t in the Maps top three, and ChatGPT names a competitor.
What we doLocal SEO and a Google Business Profile for every center, city and state pages, and AI search visibility.
They open three providers side by side.
Where families are lostYour site doesn’t say which insurance you take, whether there’s a waitlist, or what the first visit looks like.
What we doCenter pages that answer those questions, a steady flow of reviews, and a site written for worried parents.
They call, or fill out a form at 9 p.m.
Where families are lostThe form is long, lands in a shared inbox, and by morning they’ve called someone else.
What we doOne-step inquiry forms, call and form tracking, and routing to the right center.
Your intake team checks benefits and diagnosis.
Where families are lostToo many inquiries are out of network or have no diagnosis yet, so coordinators chase dead ends.
What we doForms that ask for carrier and diagnosis status up front, and campaigns built around the payers you accept.
Assessment, authorization, first session.
Where families are lostNobody can say which marketing dollars actually started a family.
What we doMonthly reporting on inquiries, intakes, and cost per intake for each center.
When a center has no open BCBA hours, more family ads just grow the waitlist. We shift spend toward centers with open capacity and run BCBA and RBT recruiting campaigns where you’re short on clinicians.
ABA practice-management software
22-month engagement
+930%organic impressions
“Partnering with Higglo for our SEO needs has been a game-changer for Motivity. We consistently see more organic traffic month over month, and our rankings for critical keywords have improved faster than any team we've worked with.”
ABA software
AI search and conversion
+550%qualified demo conversions
Demo conversions per Raven Health’s own pipeline reporting. Citations counted by Ahrefs across ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, and AI Mode, November 2026.
Clutch verifies reviewer identity, ABA Rank cross-checks reviewers by work email, and G2 validates accounts. Each rating links back to the platform that collected it.
Read all 13 reviews“Overall, Higglo Digital operates more like a technical partner than a vendor. We would recommend them to companies that value precision, stability, and measurable SEO progress over superficial deliverables.”
“Higglo Digital is by far the best SEO agency we have worked with.”
“I was impressed with their personal attention to detail and care for our business and goals.”
Best in five categories, United States
Premier Verified, Certified in SEO
Most companies we talk to have already tried a generalist agency. This is what changes when the team already knows how an ABA center fills its schedule, and how it buys.
| Topic | Generalist agency |  |
|---|---|---|
| Industry knowledge | Learns ABA on your retainer | Works only with ABA and behavioral health companies |
| What you’re shown | Traffic, rankings, and impressions | Inquiries, intakes, and cost per intake for each center |
| Multiple centers | One campaign for the whole brand | A plan for each center’s drive radius |
| AI search | Not covered | Visibility in ChatGPT, Gemini, Perplexity, and Google’s AI answers |
| Patient privacy | Off-the-shelf tracking pixels | HIPAA-conscious forms and measurement |
| Clinician supply | Out of scope | BCBA and RBT recruiting, with spend shifted to open capacity |
| Commitment | Long minimum terms | Three months, then month-to-month |
Still comparing agencies? Our guide to choosing an ABA marketing agency publishes the full scoring rubric, including the practices we’re a bad fit for.
It depends on how many centers you have and whether paid ads are part of the plan. Programs are a flat monthly fee, and ad spend is paid directly to Google and Meta. You’ll get a written quote after the growth-plan call.
Yes. Single-center practices usually start with local search, their Google Business Profile, and the inquiry path, because that’s where most families find and choose a nearby provider. Multi-site and PE-backed groups get a plan for each center.
Yes. We work with companies that sell to ABA providers, such as practice-management and data-collection platforms. The work is usually SEO, AI search visibility, and conversion, and it’s measured in demo requests instead of intakes. Our Motivity and Raven Health case studies are both ABA software companies.
Paid search can bring inquiries within the first few weeks. Technical fixes and local visibility usually show up within 60 to 90 days, and organic growth keeps building over three to six months.
Yes. Forms, analytics, and ad tracking are planned with patient privacy in mind from day one, not retrofitted when someone asks.
Yes. We often own the technical and strategic layer while your team keeps running day-to-day execution.
Yes. Higglo Digital is an ABA marketing agency for ABA therapy and behavioral health providers and the software companies that serve them. We run SEO, local SEO, AI search visibility, paid ads, web design, conversion rate optimization, UX and intake design, and digital PR as one program measured by qualified patient inquiries, not rankings.
Send the two-minute form. We’ll look at your rankings, AI visibility, and inquiry or demo path before we talk, then walk you through what we found.
You’ll talk with Michael Mitrakos,
who runs every growth-plan call himself.
