Digital Marketing Specialist

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for planning, implementing, and managing our company's digital marketing strategy. This includes, but is not limited to, SEO, PPC, social media, email marketing, and content marketing. The Digital Marketing Specialist will also be responsible for analyzing and tracking the effectiveness of our digital marketing campaigns and providing recommendations for improvement.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy to drive website traffic, increase online sales, and improve brand awareness
• Manage and optimize SEO efforts, including keyword research, content creation, and link building
• Plan and execute PPC campaigns, including keyword research, ad copy creation, and bid management
• Manage and optimize social media accounts, including creating and scheduling posts, engaging with followers, and analyzing performance
• Create and execute email marketing campaigns, including designing emails, segmenting lists, and analyzing performance
• Write and publish engaging content for the company's website and blog, including articles, case studies, and landing pages
• Analyze and report on the effectiveness of digital marketing campaigns, including website traffic, conversion rates, and ROI
• Collaborate with the marketing team to develop and execute integrated marketing campaigns
• Stay up-to-date on industry trends and best practices in digital marketing

• Bachelor's degree in Marketing or related field
• 3+ years of experience in digital marketing
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing
• Proficiency in Google Analytics and AdWords
• Experience with HTML and CSS a plus
• Excellent writing and communication skills
• Strong attention to detail and ability to multitask
• Demonstrated ability to analyze and improve marketing campaigns

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