SEO, UX
Motivity is a pioneering force in the ABA behavioral health space, dedicated to empowering providers with innovative tools and solutions that drive meaningful outcomes for individuals with autism and related conditions. With a deep commitment to advancing the field of Applied Behavior Analysis, Motivity offers a comprehensive suite of services designed to enhance the effectiveness and efficiency of therapy. By leveraging cutting-edge technology and evidence-based practices, Motivity supports clinicians, educators, and families in delivering exceptional care that transforms lives. Their focus on collaboration, data-driven insights, and user-friendly platforms makes them a trusted partner in the journey toward positive behavioral change.
Motivity operates in a niche sector with limited but highly competitive search terms. Their existing online presence did not fully reflect their market leadership, and their website was not optimized to convert increased traffic into qualified leads. The challenge was to significantly boost their search rankings, drive organic traffic, and enhance the user experience on their site, all while maintaining their brand integrity and focusing on the specific needs of the ABA behavioral health community.
Higglo Digital approached the challenge with a two-pronged strategy: advanced SEO techniques combined with a complete web UX overhaul. Our SEO team conducted a thorough audit to identify opportunities for keyword optimization, content enhancement, and technical SEO improvements. Simultaneously, our UX experts redesigned key elements of Motivity’s site to ensure a seamless and engaging user experience. We implemented targeted content strategies, optimized on-page elements, and built high-quality backlinks, all tailored to the niche demands of the ABA behavioral health market. Additionally, we introduced UX improvements that made the website more intuitive and user-friendly, increasing engagement and conversions. The result was a dramatic 103% growth in organic traffic in just seven months, solidifying Motivity’s position as a top player in their industry.
"Partnering with Higglo for our SEO needs has been a game-changer for Motivity. We have been overly impressed with how quickly our rankings for critical keywords has improved, and consistently see more and more organic traffic month over month. We are incredibly impressed with the results and whether you're in a niche or broad market, we highly recommend their SEO services to anyone looking to grow their online presence."
We believe in fostering a diverse and inclusive work environment, which is why we have established multiple locations around the globe. Our teams are strategically situated in vibrant cities that offer a rich cultural tapestry, exceptional talent pools, and thriving business ecosystems. Each location embodies our commitment to innovation, collaboration, and growth. Our distributed teams leverage the advantages of these diverse settings to drive creativity, exchange ideas, and deliver exceptional results for our clients and partners worldwide. Join us in one of our exciting locations and be part of a global community that embraces collaboration, celebrates diversity, and empowers your professional growth.