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6 Cheap SEO Tools for your Startup

SEO
Last Updated:
February 7, 2025

Getting your business noticed isn’t easy, especially if you are a startup. Many companies leverage SEO to rank on Google but they spend a ton on SEO tools. Fortunately, you don’t have to pour money to rank. If you are a startup looking for cheap SEO tools to help drive traffic, we’ve got you covered.

What is an SEO tool?

You might be new to SEO and have little to no idea what SEO tools can help you with. Simply, these are tools that facilitate your efforts to be more visible to your clients. 

SEO tools can provide with:

Keyword Research & Content Ideas: Discover the best keywords to target and find content ideas that’ll help you attract the right visitors.

Website Optimization: Get actionable tips to improve your site’s layout, speed, and content, making it easier for search engines to understand and rank.

Competitor Analysis: See what your competitors are doing right and get insights into strategies that can help you rank higher.

Backlink Tracking: Keep an eye on the links pointing to your site to boost its credibility and authority in the eyes of search engines.

Traffic Insights: Track your site’s traffic to understand where it’s coming from and which pages are drawing the most attention.

Identify Your Goals

Before you dive into choosing SEO tools, it’s important to clarify your goals.

Each SEO tool has specific features, you just need to find the ones that are relevant to your business goals. Here is what you need to identify:

Usability

A good SEO tool is only helpful if it’s easy to use. Whether you’re just getting started or as your business grows, you want something that won’t take up too much time to figure out. Look for tools that are simple, intuitive, and make the whole process of optimization easier for your team.

Support

Even the best SEO tools can take some time to get the hang of. That’s why you should pay attention to the support the tool provider offers. Many tools have YouTube channels with helpful tutorials that walk you through their features. It’s a great idea to explore these resources before committing to see if they provide the support you need.

Scalability

Your SEO tool should grow along with your business. As your needs change and your business expands, pick tools that can adapt to these changes. Look at what they offer in each plan and compare your business long term goals with their features..

Value

When picking an SEO tool, think about the cost versus what you’re getting in return. Prices can vary, so ensure the tool gives you what you need for the price. If it’s not the right fit, don’t hesitate to check out other options that align better with your business goals and budget.

Best Startup SEO Tools at a Glance

Table showing different SEO startups tools, with their best features and pricing

Top 6 Recommended Cheap SEO Tools

1. Mangools

Coming from a SaaS SEO solution (cloud-based), Mangools is another SEO toolkit that offers value pricing. Its simple user interface makes it the best choice for the newbies looking to operate an SEO tool.

Mangools SEO tool

Mangools helps you spot long-tail keywords having low organic search but with considerably high search volumes.

List of offered tools and their features are as follows:

1. Keyword finder

It helps in comprehensive keyword research across global and local regions. Key features include:

  • SERP analysis
  • Local keyword search
  • Keyword import
  • Accurate keyword difficulty scoring
  • Identification of long-tail keyword
  • Search volume and keyword metrics for PPC and organic
  • Competitor keyword analysis
  • Keyword lists and filters

2. SERPChecker

It brings new SEO opportunities since it helps identify competitor weaknesses. Key features include:

  • SERP feature detection tool
  • Comparison between competitor’s site
  • Google SERP analysis tool
  • Search data for about 50,000 locations
  • Competitive intelligence with numerous SEO metrics

3. SERPWatcher

It offers easy-to-use comprehensive rank tracking. Key features include:

  • Interactive email updates and reports
  • Streamlined performance metrics
  • Updates for daily keyword position
  • Tracking of mobile results and desktop
  • Organized tag-based keyword
  • Summary of all key data shown on one screen

4. LinkMiner

It assist in checking the characteristics of important backlinks. Key features include:

  • Backlink organization
  • Options for advanced analysis
  • Live previews of referring sites
  • Scoring of backlink strength
  • Backlink evaluation and discovery

5. SiteProfiler

It helps in examining the SEO authority of pages, domains, and posts. Key features include:

  • Tools to analyze competitive content, backlinks, and similar websites
  • Key metrics assembled on a simple dashboard
  • Assist in measuring content popularity through Facebook share metrics

Pricing

Mangools Basic- $49 per month

Mangools Premium- $69 per month

Mangools Agency- $129 per month

Mangools is a complete set of SEO apps where you can find budget-friendly pricing plan. Its cheap and easy user interface makes it a perfect option to enhance your online presence.

2.LowFruits

LowFruits SEO tool

LowFruits is an affordable and powerful SEO tool designed to help users find low-competition keywords and optimize their content strategy effectively. LowFruits features are:

  • Free Keyword Searches: Conduct keyword searches at no additional cost, making it easier to explore potential SEO opportunities.
  • Millions of SERP Scores: Access a vast database of SERP scores to analyze search engine results and identify weak spots in competitors' strategies.
  • Boosted Keyword Finder: Discover high-potential keywords quickly and efficiently with an enhanced keyword finding tool.
  • Domain Explorer: Analyze entire domains to uncover valuable keyword insights and competitive data.
  • Extract Competitor Keywords: Identify and extract keywords that competitors are ranking for, allowing users to tailor their strategies accordingly.
  • Extract Sitemaps: Retrieve and analyze sitemaps to understand website structures and content distribution.
  • Rank Tracker: Monitor keyword rankings over time to gauge the effectiveness of SEO efforts and make data-driven adjustments.

Pricing

  1. Standard Plan: $29.9 per month, ideal for individuals and small businesses looking to explore basic features and keyword research.
  2. Premium Plan: $79.9 per month, suitable for growing businesses and freelance SEO professionals needing advanced features and more keyword credits.
  3. Pay-As-You-Go (PAYG): Flexible pricing based on usage, perfect for users who need occasional access to LowFruits features without a monthly commitment. The PAYG option also includes a 10% credit for whatever option you choose.

LowFruits offers a cost-effective solution for anyone looking to enhance their SEO strategy and it’s perfect for those who are new to the SEO industry as it gives you simple to use tools to rank your website in the search engines.

3. Screaming Frog

Screaming Frog SEO tool

Screaming Frog is another SEO tool that excels with a large number of features. The SEO auditing tool offered by Screaming Frog is used by both large and small business owners.

With its ability to crawl websites, Screaming Frog can analyze duplicate content, show potential issues including broken links, identify on-page SEO elements, and give a detailed analysis of the site’s structure.

Key features of Screaming Frog are as follows:

  • Identify duplicate pages to prevent redundancy.
  • Identify redirects, errors, and broken links via website crawling.
  • Smooth integration with search console, Google Analytics, and insights for page speed for improved data analysis.
  • SEO analysis of metadata and page titles in addition to review of directives and meta robots.
  • Content analysis including examination of meta tags, word count, and use of headers across the site to optimize for Google.

Free Version

Screaming Frog is considered the number one go-to site audit tool for businesses because its free version is suitable for those with no more than 500 URLs.

Although the free version does not provide access to all features, it is still a great tool that can identify issues such as broken links, missing or duplicate title tags, meta descriptions, and header tags. It can also detect missing image alt text, duplicate content, and even highlight these issues on the internal links of your website.

Pricing

Screaming Frog offers both free and paid versions of their service.

  1. The free version crawls up to 500 URLs.
  2. The paid version costs $259 per year and offers unlimited URL crawling

4. Moz

Moz SEO tool

Moz is an all-time SEO solution for your brand. It helps you rank your website, drive qualified traffic, and run impactful SEO campaigns. The key features include:

  • Keyword Discovery: Moz helps you discover thousands of target keywords along with accurate search volumes, keyword difficulty scores, and SERP analysis.
  • Competitor Analysis: It identifies competitors, checks keyword gaps, and analyzes link opportunities to enhance the organic share of voice to surpass your competitors.
  • Link Research: Provides tools to check any website’s authority, along with services for linking domains, anchor text, and domain authority.
  • Rank Tracking: Allows you to monitor the performance of keywords across multiple search engines.
  • Insightful Dashboard: Offers a quick dashboard to get measurable insights on domain authority, brand authority, top backlinks, and ranking keywords.
  • Site Audit: Identifies technical SEO issues, such as broken links, that might hurt the organic search ranking of your website.

Pricing

  1. Starter- $49 per month
  2. Standard- $99 per month
  3. Medium- $179 per month
  4. Large- $299 per month

5. Sitechecker

Sitechecker SEO tool

Sitechecker is an excellent tool that performs SEO audits for your website in real time. It significantly improves the SEO performance of your website or blog and increases its visibility.

The tool is equipped with a free backlink checker, an analyzer, and a free Chrome plugin for on-page SEO checking. The key features include:

  • Website crawler for technical on-page SEO audit.
  • Clear keywords report with a precise rank tracker
  • Analysis of backlinks on a daily basis
  • Unrestricted access to site traffic of your competitors
  • Availability of Chrome extension
  • Website security checker to protect your website from hacking

Pricing

The basic plan is $59 per month. This plan includes a website checker on 3 websites, 1000 keywords to track and 10,000URLs.

6. Ubersuggest

Ubersuggest SEO tool

Ubersuggest is another name in the list of best cheap SEO tools. It helps you strengthen you SEO game and gain more traffic. All you have to do is type in the keyword or domain and get started. key features of ubersuggest includes:

1. Domain overview

Ubersuggest allows you to gain insights to your competitors’ SEO. Not only this you can get to know their content and social media marketing strategy as well.Ubersuggest help you know the strategies that work for them so you can adopt and improve those strategies to gain and edge.

2. Top SEO pages report

SEO analyzer helps you identify content that people don’t want to read. Ubersuggest gives you top SEO pages report so you can check your competitor’s pages and keywords for which it is ranking.

3. Keyword suggestion

Ubersuggest offers numerous keyword ideas from head term to long-tail. You are able to view the competition, volume and trends for each chosen keyword to get help with website analytics.

4. Content ideas

Ubersuggest assist with building content strategy and let you know things that can break your content. You can even check for backlinks working well in your niche.

5. Backlink data

Ubersuggest shows the content in your niche that people are linking on their pages. Knowing this helps to build an action plan to improve your link profile.

Pricing

  1. Individual- $12/month for 1 website, 1 domain and 150 searches per day.
  2. Business- $20/month for 2-7 websites, 7 domains and 300 searches per day.
  3. Enterprise- $40/month for 8-15 websites, 15 domains and 900 searches per day.

Takeaway

Starting a business is challenging, and getting noticed online doesn’t have to be expensive. With cheap SEO tools, you can effectively boost your website's visibility on Google without stretching your budget. Whether you’re focused on keyword research, website optimization, or competitor analysis, affordable SEO tools offer all the essential features to help your startup grow.

By choosing the right SEO tools, you'll set yourself up for success, helping your business rank higher and attract the right audience all without overspending. Now's the time to start leveraging these tools and watch your online presence grow.

Higglo is a digital marketing agency offering SEO, PPC, web design services and more. We’ve helped different client industries and brands like Hulu and Blizzard expand their reach and grow their presence worldwide. Ready to transform your digital presence? Contact us today and let’s create something unforgettable together.

Testimonial

"Partnering with Higglo for our SEO needs has been a game-changer for Motivity. We have been overly impressed with how quickly our rankings for critical keywords has improved, and consistently see more and more organic traffic month over month. We are incredibly impressed with the results and whether you're in a niche or broad market, we highly recommend their SEO services to anyone looking to grow their online presence."

Brian Curley

Brian Curley

Motivity, Chief Creative Officer

Our SEO Statistics


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